KINGS FOOD MARKETS AND EARTHBOUND FARM GIVES BACK TO ITS CUSTOMERS FOR GOING GREEN THIS EARTH DAY

April 4, 2014

(PARSIPPANY, NJ) ― Kings Food Markets (Kings) and Earthbound Farm are excited to announce their partnership once again in 2014, continuing to encourage Earth-friendly shopping, in honor of Earth Day, through an exclusive “Make Everyday Earth Day” promotion the week of April 22. Earthbound Farm will have representatives on-site at select Kings locations to look for a total of 30 lucky shoppers with sustainable products, specifically Earthbound organic or other Earth-friendly items, in their carts. Not only will each winner receive all of the groceries in his or her cart for free but winners will also be asked to select a hunger-relief charity of their choice to receive a $50 Kings gift card, compliments of Earthbound Farm, to continue the effort by “paying it forward.”

“Kings is excited to continue this partnership with Earthbound Farm in 2014,” said Paul Kneeland, Vice President of Produce, Floral, Meat and Seafood for Kings Food Markets. “Our customers enjoyed it so much last year that we wanted to bring it back again this year, encouraging sustainability awareness all year long. Many of our stores offer the largest selection of organic produce, grocery products, meats and responsibly sourced seafood in their communities, and giving our shoppers the chance to win their entire grocery bill for taking advantage of these selections, is the perfect way for us to help to protect our environment and reward those who are doing their part.”

The Earthbound Farm reps will be surprising five shoppers in each of the following stores from 3 to 7 p.m. on the designated days: Kings Bedminster, 450 Route 206 N. on April 22; Kings Gillette, 977 Valley Road on April 23; Kings Morristown, 191 South St. on April 24; Kings Cresskill, 70 Union Ave, Cresskill on April 25; Kings Montclair, 650 Valley Road on April 26 and Kings Hoboken North, 1212 Shipyard Lane on April 27.

About Kings Food Markets
An upscale market chain serving customers throughout New Jersey, New York and Connecticut, Kings provides a unique shopping experience paired with the highest quality foods. From locally sourced, organically grown produce, to hand-selected cheeses from over 20 countries, Kings seeks to bring exceptional gourmet items to shoppers in all of the company’s locations. The in-store experience is enhanced by Kings’ associates, all of whom are passionate about food and eager to help customers create the perfect meal. Kings is based in Parsippany, N.J., with 25 stores serving the region. For more information, visit www.kingsfoodmarkets.com

About Earthbound Farm
Earthbound Farm, based in San Juan Bautista, Calif., is a leading organic food company bringing the benefits of fresh, flavorful and healthy organic foods to as many people as possible. From its signature Spring Mix to its fresh and frozen fruit and vegetables, herbs and snacks, Earthbound offers an array of food that nourishes and delights, with the goal of making a healthy difference in the way America eats. Whether packaged, fresh, dried or frozen, Earthbound specializes in growing food from the soil organically, fostering the health and harmony of the ecosystem. Earthbound Farm is part of the WhiteWave Foods Company.

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