March 2, 2015

(FISHERS, NY) ― Grocery displays of New York state apples will be decorated with pink ribbons beginning this month, inviting apple fans in the state to enjoy local fruit and support local pediatric cancer research.

The two-month-long fundraiser is sponsored by New York Apple Association on behalf of the state’s apple growers. To support pediatric cancer research at Upstate Cancer Center, NYAA has agreed to donate $25,000 to the Jim and Juli Boeheim Foundation.

To remind consumers to buy local apples to fight local pediatric cancer, participating area retailers are displaying pink ribbon-bedecked signs on apple displays of the state’s top varieties. They are also advertising the promotion with pink ribboned apples in their sale circulars. Upstate New York retailers include (in alphabetical order): Big M, Nice & Easy, Price Chopper, Shurfine, Tops and Wegmans.

“We’re so grateful to the New York apple industry for its continued support of the Jim & Juli Boeheim Foundation and the fight against cancer!” said Juli Boeheim.

“Apples are the original health food, and we would all love to help beat pediatric cancer in our state,” said NYAA President Jim Allen. “We are honored to support this worthy cause, and we thank the community-minded retailers who are making this fundraiser possible.”

This is the 12th year NYAA has conducted this promotion to highlight apples’ healthy profile and cancer-fighting potential. Since 2000 NYAA has donated in excess of $358,000 to local cancer charities, including the Boeheim Foundation, local American Cancer Society efforts and the ACS Coaches vs. Cancer Program.

About New York Apple Association

A nonprofit agricultural trade association based in Fishers, N.Y., NYAA represents the state’s commercial apple growers. The grower-funded association supports profitable growing and marketing of New York apples through increasing demand for apples and apple products, representing the industry at state and federal levels, and serving as the primary information source on New York-apple related matters. For more information, visit www.nyapplecountry.com.

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