(NEW BRUNSWICK, NJ) ― Now more than ever, farmers need to have marketing plans. It takes careful planning and a comprehensive understanding of the marketplace in order to develop a business strategy that will ensure success. The most successful businesses have undoubtedly started with a marketing plan. Marketing fulfills a vital function. A business owner must be familiar with their customer base as well as the strengths and weaknesses of their competitors. These factors should be identified in a well-prepared marketing plan.
Farm women are invited to a full day of learning and networking at the Annie’s Project New Jersey: Retail Marketing Conference for Farm Women, on Oct. 15, from 8:30 a.m. to 4:30 p.m. at the Rutgers Agricultural Research and Extension Center, 121 Northville Road, Bridgeton, NJ. The cost is $75 and a full breakfast and lunch will be provided. Sign up at http://anniesprojectmarketingconference.eventbrite.com.
Topics include agritourism, social media, marketing strategies, value-added enterprises, financial goals, marketing plan and crop insurance. At the end of the day, once a rough draft of a marketing plan is completed, participants will tour the nearby Rutgers Food Innovation Center to see how the center helps farmers realize their dreams in developing value-added products.
For more information on Annie’s Project New Jersey, go to: http://aesop.rutgers.edu/~farmmgmt/anniesproject.html. Contact Jenny Carleo, Rutgers Cooperative Extension of Cape May County, at 609-465-5115 for more details.
Annie’s Project New Jersey is funded by the USDA National Institute of Food and Agriculture Risk Management Agency and Rutgers Cooperative Extension. Cooperating agencies include Rutgers, The State University of New Jersey, the U.S. Department of Agriculture and County Boards of Chosen Freeholders. Rutgers Cooperative Extension, a unit of the New Jersey Agricultural Experiment Station, is an equal opportunity program provider and employer.