April 16, 2014

(BLOOMINGTON, MINN) ― To recognize those who serve in the United States military, as well as those who serve their communities across the country, The Toro Company announces a new equipment discount program, called the “American Hero Program”. Under the program, current or former members of the military, and current or former firefighters, police officers, and EMT professionals are eligible to save 18% off the manufacturer suggested retail price of Toro landscape contractor equipment.

“There are a number of people who have served or are serving in the military, or in their local communities as firefighters, police officers, and EMT’s that use our equipment professionally or at their own homes,” explains Chris Hannan, marketing manager for Toro. “We wanted to develop a discount program to support these heroes.”

To take advantage of the American Hero program, military members, firefighters, police officers, and EMT’s (with proper identification) can visit any participating Toro dealer to receive discounts on Toro landscape contractor equipment, including Z Master zero turn mowers, Grandstand stand-on mowers and walk-behind commercial mowers.

To learn more about the program, please visit To find a local Toro dealer, visit

About The Toro Company

The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative turf, landscape, rental and construction equipment, and irrigation and outdoor lighting solutions. With sales of more than $2 billion in fiscal 2013, Toro’s global presence extends to more than 90 countries through strong relationships built on integrity and trust, constant innovation and a commitment to helping customers enrich the beauty, productivity and sustainability of the land. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties and agricultural fields. More information is available at

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