This Valentine’s Day, UPS (NYSE: UPS) is ramping up its smart global “lovegistics” network to deliver an estimated 88 million flowers.
The company will handle more than 8 million pounds of blooms for U.S. consumers, enough to fill 64 wide-body 767s, on a very tight deadline. To ensure flowers are delivered at the peak of freshness, UPS transports the shipments from colorful growing fields in Latin American countries through the Miami International Airport (MIA), where UPS is one of the largest air cargo carriers, to the final recipient in less than two days.
“Delivery must move at the speed of ‘love at first sight’,” said Frank Diaz, global marketing manager, UPS Americas Region. “This is why we rev up our operations to move more than 514,000 boxes of flowers. We take helping love bloom seriously.”
As the flowers journey from field to consumer, the precious blooms are carefully transported in temperature-controlled aircraft and trucks. Once shipments arrive at UPS facilities at MIA, they are rushed to a refrigerated warehouse cooler the size of about five basketball courts. U.S. Customs and Border Protection agents quickly inspect and sort the boxes for fast clearance. Flower distributors then pick them up, getting them a step closer to delivery.
“For years, UPS has helped us spread the love to our customers across the country, ensuring we receive our flower shipments on time and get them in the hands of sweethearts everywhere,” said Galo Sanchez, executive vice president, The Elite Flower. “As the largest privately-owned flower farm in Colombia, we depend on a reliable logistics partner to ship millions of blooms during this important holiday.”
According to the National Retail Federation. U.S. consumers will spend an estimated $19.6 billion, up from $18.2 billion a year ago, on gifts for Valentine’s Day. More than 10 percent, or $2 billion, will come from flowers.