(FISHERS, NY) ― Fans of homegrown New York state apples can enjoy local apples and support local cancer research this month. Shoppers should watch for signs of pink ribbon-bedecked apples in retail stores and farm markets across the state.
The fundraising promotion is sponsored by New York Apple Association on behalf of the state’s apple industry and in partnership with area food retailers. NYAA will donate $25,000 to support pediatric cancer research in the state.
Participating retailers are displaying signs with pink ribbon-bedecked apples on in-store displays of the state’s top varieties, and advertising in their sales circulars. Those retailers include (in alphabetical order): A&P; Acme; Big M; Big Y; Fairway Foods; Foodtown; Gristedes; Key Food; Kings Food Markets; Krasdale; Market Basket; Mars; Nice & Easy; Olean Wholesale; Pathmark; Price Chopper; ShopRite; Shurfine; Stop & Shop; Tops; Waldbaums; Wegmans; Western Beef; and Whole Foods.
NYAA reports there are still plenty of 2013-crop New York state apples in the market this year, thanks to a bumper crop harvested last fall. The state’s apple crop roared back in 2013 after devastating spring weather cut the 2012 crop by about half.
“In years like these, we have so much to be grateful for, and our industry is glad to be able to give back to the community this way,” said NYAA President Jim Allen.
This is the 11th year NYAA has conducted this cancer-fighting promotion to highlight apples’ healthy profile and cancer-fighting potential. From 2000-2012, NYAA has donated close to $323,000 to American Cancer Society, and to the Coaches vs. Cancer Program.
About New York Apple Association, Inc.
A nonprofit agricultural trade association based in Fishers, N.Y., NYAA represents the state’s commercial apple growers. The grower-funded association supports profitable growing and marketing of New York apples through increasing demand for apples and apple products, representing the industry at state and federal levels, and serving as the primary information source on New York apple-related matters. For more information, visit www.nyapplecountry.com.